American Airlines isn’t pleased with the U.S. Copyright Office’s conclusion that its logo lacks creativity.
So the airline is upholding a distinctly American tradition — it’s taking the agency to court.
The logo, introduced in 2013 amid a major rebranding by the company, depicts an abstract white eagle’s head poking through a diagonal band with blue on top and red on the bottom. It was first denied copyright protection in 2016, then again in 2017 and earlier this year when the airline sought reconsideration. “While the bar for creativity is low, it does exist and the work cannot glide over even its low heights,” the agency said in January.